9 June 2022 - 2 min Reading time
BEAMA encourages initiatives aimed at informing as many young professionals as possible about savings and investment products and the risks associated with them. Knowledge of financial concepts and the ability to apply this knowledge are essential for making informed decisions in managing savings.
Research shows that a lack of sufficient financial knowledge is one reason why many newcomers to the job market do not invest their savings. Without basic knowledge of financial concepts such as risk diversification, compound interest, and real return, the threshold to start investing is often too high.
Therefore, BEAMA actively promotes the brochure "Investing for a Better Future - 5 Tips to Make More of Your Savings," an initiative by EFAMA - the European Fund and Asset Management Association - to inform and encourage young professionals to start investing early. This brochure explains how to get started.
To inform as many potential new investors as possible, this brochure is promoted through videos by influencers posted on social media. In these videos, Kamal Kharmach and Christopher Calice explain that investing is a possible option to make your money grow and illustrate the 5 tips to get started easily.
The videos and brochure can be accessed on BEAMA's website.
This initiative also aligns with one of BEAMA's focus points for 2021 - 2023, which is to empower end investors through financial education.
BEAMA invites everyone to share this brochure via the website link with stakeholders, distributors, and end customers or to use parts of it for marketing and education purposes.
"People need to become familiar with investing from an early age, so that they can fully benefit from the cumulative effects of investments over time, building on the expected long-term returns and the long-term effects of inflation on purchasing power. It is important for BEAMA to promote investing as a sensible way to manage personal finances and not as ‘playing the stock market"